From: Magazine Design that Works: Secrets for Successful Magazine Design by Stacey King
1. FORMAT:
Design choices that span every issue and define a magazine's overall look and feel determine the format. These include the logo, cover lines, size of the magazine, department headers, and folios.
2. FORMULA:
The formula sums the magazine's approach to editorial content. Feature type and length, departments in the front and back of the book, photographic style, and illustrations all contribute to the formula.
3. FRAME:
The frame is the standard for outer page margins and gutters. Some magazines use the same margin width through the magazines; others vary the width, using tall top margins for features to set apart the well, for instance. The rule for using margins establishes consistency from issue to issue.
4. FUNCTION:
The function is, quite simply, what a magazine is trying to achieve and the message it's trying to send.
1. FORMAT:
Design choices that span every issue and define a magazine's overall look and feel determine the format. These include the logo, cover lines, size of the magazine, department headers, and folios.
2. FORMULA:
The formula sums the magazine's approach to editorial content. Feature type and length, departments in the front and back of the book, photographic style, and illustrations all contribute to the formula.
3. FRAME:
The frame is the standard for outer page margins and gutters. Some magazines use the same margin width through the magazines; others vary the width, using tall top margins for features to set apart the well, for instance. The rule for using margins establishes consistency from issue to issue.
4. FUNCTION:
The function is, quite simply, what a magazine is trying to achieve and the message it's trying to send.
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